Did you know that over 80% of customers stated that when they experience a dirty and impractical washroom, they reflect this as an indication of the overall cleanliness of the restaurant? And many will be deterred from ever returning. It is imperative to not just focus on the dining experience but the overall customer experience as well. Yet, we understand that with the daily stresses of running a restaurant, washrooms and dispensers may not be your priority
This is why we have compiled this handy guide on the top washroom products you should invest in to give your staff and customers a pleasant experience and entice them into becoming valuable, returning customers.
Providing your customers with the right washroom products not only increases their overall satisfaction but, in turn, leads to a more positive overall public perception of your brand. Over 99% of people around the world state that they are more likely to try a new restaurant through word-of-mouth recommendations over media adverts. The more positive reviews and happy customers your restaurant can receive, the more business you can look forward to creating. Therefore, it is important to provide your customers with washroom facilities that are pleasant and create a positive washroom experience by providing the products they need and admire. But with many different washroom products including stainless steel, behind the mirror, touch-free vs manual - how do you choose the best for your restaurant?
Choosing the right washroom products can be a daunting task, and can take more than installing air fresheners and soap dispensers, but our experts here at Dudley Industries have compiled the important factors you should consider when choosing the right washroom products for your restaurant.
Customers love to see brands reflect their values and personality throughout their restaurants, even in the washrooms.
If your restaurant supports sustainability and going green, let your customer know whilst they use your restrooms. And this might entice customers back to you, as 95% of customers are more likely to recommend and use a restaurant that puts sustainability at its forefront.
Consider your restaurant's overall aesthetic and ensure that your washroom follows suit. It can be disappointing to be sat in a beautiful modern restaurant but then to be greeted by an outdated and unclean washroom. Bring your restaurant’s style into it and enhance the washroom whilst letting it underpin your brand in a positive light. Take a look at our top tips for designing a practical washroom that meets customer expectations.
Providing sustainable and eco-friendly products in your washroom isn’t something you should simply be considering, it is something you should be doing. More than 80% of diners state sustainability as a deciding factor when considering food venues. UKHospitality found that 80% of customers expect a hospitality brand to demonstrate sustainable practices, with 41% willing to pay more for sustainable dining. Additionally, the Sustainable Hospitality Alliance has calculated that the industry needs to reduce carbon emissions per room by 66% by 2030. But what can you do in your washrooms to help reduce that statistic and entice more customers into your restaurants?
When choosing your washroom products, it can be a good idea to opt for those made with stainless steel.
Not only is stainless steel made from 60% recycled content, it can also be 100% recycled at the end of its long life. It's strong to withstand everyday knocks and scraps and its super hygienic properties ensure the prevention of the formation of any medium on which bacteria can grow.
Stainless steel washroom products give the thumbs up to sustainability organisations and customers. But it’s also better to get your washroom products from a factory that uses energy backed by 100% renewable sources. Manufacturers that reduce their energy consumption by using technology such as LED lighting and that recycle 100% of all their waste streams, will help you do your bit for the environment, together.
A simple and effective way to ensure your restaurant is doing what it can to be more sustainable is by purchasing energy-efficient hand dryers. Energy-efficient electric hand dryers use 80% less energy than traditional hand dryers. Plus they will save you money from continually stocking up on paper towels as well as saving energy which can decrease your outgoings on bills. Maximise your sustainability and learn more about hand dryers vs paper towel dispensers.
In addition to your washroom products being easily accessible for your customers, you also need to ensure they are durable and long-lasting. Not only does investing in durable and hard-wearing washroom products decrease your maintenance costs due to their long-lasting stature. But they will also save you the embarrassment, hassle and negative impact on your brand when any of your products are broken or not working in front of your customers.
Are any of your current dispensers on the brink of breaking, becoming unreliable or starting to cost money for frequent maintenance? Now’s the time to upgrade these broken and unpredictable products and revamp your washroom into a safer, cleaner, and more appealing restaurant washroom.
From your soap dispensers to wall-mounted hand dryers, seeking long-lasting and durable washroom products is the most cost-effective way to save you time and money in the short and long term. For more peace of mind, find washroom products with warranty lengths of up to 10 years.
Toilet roll dispensers may not be top of your priority list but there is nothing more frustrating than when one is broken or empty. Or standing with wet hands unable to dry them because the washroom paper towel dispensers have run out of hand towels. Prevent your customers from experiencing these frustrations by providing adequate dispensers.
Larger dispensers need replenishing less often, meaning you and your team can spend more time managing your restaurant. Having topped-up dispensers also ensures your customers have what they need when they visit your restaurant's washroom, reducing the number of complaints about your washroom facilities and enticing more positive reviews.
If you would like to please your customers with sustainable, safe and reliable washroom products, whilst lowering your maintenance costs, talk to Dudley Industries today.
We have everything you require to create a pleasant washroom experience to turn your consumers into loyal, returning customers. Contact us to find out more about our range and services and how we can help you create the perfect washroom for your restaurant.